AI This Week: So What? and Who Cares

September 5th, 2025

Photo by Jason Rosewell on Unsplash

This week saw marked acceleration in the practical deployment of AI across business functions, with a decisive shift from broad experimentation toward selective, enterprise-grade integration, notably in Customer Success Management (CSM). Major ecosystem players (Microsoft, Apple, OpenAI, xAI) made headline moves in infrastructure, automation, and compliance. Global regulatory momentum—especially transparency and content labeling rules in China and California—set new benchmarks for responsible development. CFOs are intensifying AI investments even amid capital constraints, signaling unwavering belief in measurable cost/benefit. For CSM leaders, the actionable focus is on leveraging AI for churn prediction, customer engagement, and operational efficiency, while developing proactive ethical frameworks and aligning stakeholder buy-in.

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1. Microsoft and Apple Roll Out Embedded AI Across Devices

Summary: Both tech companies are enabling on-device AI through new OS features (Apple Intelligence in iOS, expanded Copilot in Windows), catalyzing workflow automation for sales, support, and field functions without extra procurement overhead.

So What? This fundamentally changes the AI adoption curve by removing the traditional barriers of procurement, security reviews, and training. Organizations can now deploy AI capabilities instantly across their entire workforce without additional software purchases or IT overhead.