AI for Real Business

AI for Real Business

AI This Week: So What? and Who Cares?

The Infrastructure Reality Check for August 27th, 2025

Campbell Robertson's avatar
Campbell Robertson
Aug 28, 2025
∙ Paid
boy singing on microphone with pop filter
Photo by Jason Rosewell on Unsplash

As I observe this week's developments in the AI landscape, I'm picking up on the growing tension between ambitious AI promises and the harsh realities of enterprise implementation. What we're seeing isn't just the usual cycle of hype and reality—it's the first major stress test of AI's transition from experimental to essential, and the results are interesting, to say the least. From MIT's damning research on enterprise failures to the intensifying infrastructure crunch, this week exposed the fundamental challenges that will determine which AI initiatives survive the coming shakeout.

The Enterprise AI Reckoning: When Reality Bites Back

MIT Delivers a Brutal Wake-Up Call on Enterprise AI

MIT's latest research dropped a bombshell this week that should make every C-suite executive pause: 95% of generative AI pilots at companies are failing to deliver meaningful results. This isn't just another academic study—it's based on 150 executive interviews, surveys of 350 employees, and analysis of 300 public AI deployments, making it the most comprehensive assessment of enterprise AI reality to date.

The core finding cuts through vendor marketing nonsense: while individuals thrive with flexible AI tools like ChatGPT, enterprises struggle because these same tools don't learn from or adapt to specific business workflows.

So what?

- Generic AI tools hitting the enterprise wall validates the "learning gap" theory—companies need AI that adapts to their processes, not just impressive demos

- Resource misallocation is massive: over half of GenAI budgets go to sales and marketing tools when MIT found the biggest ROI in back-office automation

- The 147% surge in project abandonment rates (from 17% to 42% in one year) signals that vendor promises of "quick wins" are fundamentally disconnected from enterprise reality

- Success correlates with purchasing specialized tools and building partnerships (67% success rate) versus internal builds (33% success rate)

Who cares?

- CFOs tracking AI ROI and questioning massive budget allocations with minimal returns

- CIOs facing board pressure to show results from expensive AI initiatives that aren't delivering

- AI vendors whose generic solutions are being exposed as inadequate for complex enterprise needs

- Procurement teams who need to shift from evaluating flashy demos to assessing deep integration capabilities

The $50 Billion Infrastructure Arms Race

Keep reading with a 7-day free trial

Subscribe to AI for Real Business to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Campbell Robertson
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture